Hello fellow readers and supporters,
You are, in fact, not dreaming - this is a blog post actually being published on the Luxy Blog. amandaluxe will still being misunderstood as a fashion blog. Thus, I made the decision to not publish updates on my projects on my blog; but more so make an announcement about them via social media. I've began to realize this isn't the most efficient way of showcasing my talents.
The purpose of this post is to apologize for my neglect. I know most of you follow my journey via Instagram and Facebook so you have an idea on what it is I've been working on. In this new year, I'm going to make an effort to make the Luxy Blog more engaging. When I complete projects, I get extremely excited on sharing them with you all and I truly appreciate you for paying attention. Below you will see a list of projects I completed in 2016 I didn't really go into detail about:
The above image is from a job I completed for my client (and great friend), Nyasha Cooper. She wanted to start a sports blog from a fangirl's perspective and asked me to assist her with photographic content for the blog. I wanted to give her a juxtapose tomboy chic look - suggesting a depiction of "I like baseball as well as MAC Cosmetics." The shoot took place at the Parade Grounds in Brooklyn, NY, and images were captured by Kimneak July.
The above image is from another job I completed within the same weekend as "Her Sports Too." Alley Olivier, Editor in Chief of BrooklynButtah, wanted photographic content for her sister brand, AlleyPurp. She briefed me in exactly what she wanted to be portrayed in the imagery. With that, I drafted a visual direction mood board, scouted for a photographer, picked out her wardrobe and location and then we created magic. This image is, by far, my favorite image from the shoot and I pleased to know Alley was thrilled in the end. The shoot was shot at John Hancock Playground and images were captured by JD Anderson.
This image is one of the many from my first editorial story and the pivotal moment where I began to grow as a conceptual artist. It was shot in Chinatown, Manhattan and features collections of emerging designers in the greater New York area. I teamed up with a friend, Oscar Correcher, and we decided to do a shoot together. It would be my first time doing an editorial story and I had absolutely no idea how I wanted to execute it. The idea was inspired by the Korean Fashion trend, "Similar Look," which is a group of friends dressed in pieces complementing each other. I went from shooting Korean models with different hair colors, to just shooting Asian models, to just shooting models of color. I got caught up with trying to continue my elongated project, Jumping Colors, and listening to other people for advice; it started to feel like this wasn't my project.
I took the initiative to stick to my idea but still allowed the outcome of the project to blossom freely. I contacted multiple emerging designers in the area and was able to put together an entire production. This project has grown me professionally and personally; allowing me to move to the next level. I discovered my truest potential with this editorial project and realized I do have what it takes to be a Conceptual Gem. With this, I've decided to pursue the following for 2017:
- Produce more editorial stories to develop my expertise in Visual Direction for Fashion Photography
- Build strong relationships with small publications, emerging designers and small boutiques
- Continue building my new creative platform, LUXYLOADED, with my partner, Prelo White
- Land a full-time gig that will lead me into the right direction on becoming a Visual Director
- Build my creative studio, Luxy Haus
The end of 2016 was quite a challenge for me once I left my corporate job in October and went back to freelancing. I spent most hours of the day planning creative briefs I'd like to execute and other hours of the day crying because I wasn't sure I was going to be able to pay my rent. I've been to a place mentally I never saw myself but I refused to allow my negative mindset to hinder me from executing exceptional content. I woke up this morning in my thoughts on my next steps and it led me to writing this post. I realized that the more challenging the battle, the greater the reward. God granted me this life because He knew I was strong enough to handle it. I'm stronger and wiser now.
I'm ready to embark on these adventures for amandaluxe and I hope you all are ready to go on them with me. Happy New Year!
Thanks for reading.
- Amanda Moore-Karim